With 91 percent of the worldwide search engine market, Google dominates online its dominance seems inarguable even as lawmakers and competitors rile at it.
The original Google, whose founders are two of America’s smartest men, outran all competitors by scoring websites on an algorithm that did automated peer review. This innovation, dubbed PageRank, led to Google’s dominance of search.
Keyword Research
The very first step in any successful SEO campaign is finding the right keywords. Keyword research is the process of discovering which organic search terms are most popular, most valuable to your business from a traffic perspective, low enough from a competition standpoint that ranking for them is possible, and best match for the search intent of your target audience.
There are a number of different tools available for doing keyword research, most notably Google’s Keyword Planner tool and Moz’s Keyword Explorer. However, they all work the same way plug in a seed keyword and they’ll generate a list of related search terms.
Obviously, there are more competitive keywords than the top three or four (the “money keywords”), but it’s important to identify as many relevant ones as you can. Your goal should be to rank #1 for your chosen keywords not just to get the most traffic, but to ensure that your site is the last result they click. This will give you the best chance of converting them into customers or leads.
On-Page Optimization
Search engine optimization (SEO) is a vital part of any digital marketing strategy. It involves optimizing your website’s content, HTML, and site architecture to improve your organic rankings on search engines. However, with over 90% of search engine users visiting only one page of results, getting to that first page can be a daunting task.
On-page optimization is the process of making specific changes to individual pages on your website to boost their search visibility. It includes things like optimizing titles, URLs, and content for the keywords you’re targeting, ensuring images have relevant alt tags, and using proper HTML markup.
In the early days of Google, an algorithm dubbed PageRank helped determine the relevance of web results for a given query. It worked by conducting an automated peer review of webpages based on the number of links they had, essentially giving them more “respect” than other pages. The premise was that the more respected a page was, the more likely it would provide helpful information to the user.
Content Marketing
Content marketing is the backbone of search engine optimization (SEO). It takes time to produce blog articles, videos, guides, ebooks, technical and solution briefs, and more, but it can produce long-term results that can help you dominate your competition.
It takes consistency to make an impact with content marketing, though. It’s one thing to write an amazing blog post, but it’s a completely different thing to publish one every week or month. The most successful marketers know that the quantity of content doesn’t matter as much as the quality.
Google’s dominance has led to some antitrust accusations, including claims that it is abusing its position as the gatekeeper of online searches. But its dominance has also created a massive profit pool. Google makes billions of dollars a day selling ads alongside its uncannily relevant search results. That money has turned Google into the world’s most profitable company. And the accuracy of its results keeps users coming back for more. It’s an achievement that has made the tech giant ubiquitous in the daily lives of billions of people around the globe.
Link Building Strategy
Link building is the process of getting other websites to link back to yours. This is an important part of SEO because it helps search engines determine the relevance of your content. It also affects your website’s ranking in search engine results pages (SERP). You can build links to your homepage and commercial pages, but it’s usually more effective to focus on building links to informational pages.
The most effective way to build links is by creating relevant content that people will want to share. This can be done through guest blogging, infographics, and resource pages. You can also use email to reach out to other webmasters and ask them to link back to your content.
Another great way to build links is by using competitor research. This involves looking at the topics that your competitors write about online and identifying any opportunities to improve on them. For example, if your competitor writes about a new industry development, you can write an in-depth piece on it and then link to that page. This will give your site a contextual link and help it rank higher in search engine results pages.
Social Media
Getting top search engine rankings isn’t just a matter of bragging rights. It can mean the difference between success and failure for your business. Those who rank high on Google get more traffic, more customers and a higher brand awareness. Whether you’re looking to boost your Google ranking, or just want to improve your search engine optimization, there are a few things you need to know.
Google has carved out a huge share of the global internet’s traffic by using its algorithm to provide the most relevant results to a given query. This has made it a household name, turned “Google” into a verb and opened billions of daily opportunities for advertisers to sell products and services alongside its uncannily accurate search results.
Its dominance has riled competitors, regulators and even lawmakers. Some economists have worried that, if Google continues to operate as it does now, it may cause significant social harm.